NEW YORK: Weber Shandwick and its client, law firm Foley & Lardner, received the highly coveted Campaign of the Year award at PRWeek's fifth annual awards ceremony last Thursday. The campaign beat out more than 800 entrants.
The WS initiative, which also took home the Business-to-Business Campaign of the Year award, promoted the firm's multidisciplinary team of experts, which was created to help ex-plain the details of new regulations stemming from the land- mark corporate-reform legislation, the Sarbanes-Oxley Act, which was made law in 2002.
Waggener Edstrom won both the overall Agency of the Year and the Large Agency of the Year awards. The runners-up in the Agency of the Year category were Midsize PR Agency of the Year A&R Partners and Boutique PR Agency of the Year Kirvin Doak Communications. Earlier in the evening, Wag Ed also won Healthcare Campaign of the Year for its efforts to promote AVI BioPharma's antisense platform. That campaign was also runner-up in the overall Campaign of the Year category.
American Airlines won Large Corporate Communications Team of the Year, while Eaton Vance took the category for small in-house team.
Personality awards were given to GE's CMO Beth Comstock for PR Professional of the Year, Deveney Communication's Nicholas Shapiro for Young PR Professional of the Year, and Howard University's Keyana Williams for PR Student of the Year.
Burson-Marsteller, the US Bureau of Engraving and Printing, and the Federal Reserve System won the first-ever Global Campaign of the Year award for promoting awareness of the new $20 bill.
Other major winners included Ketchum, which took home the Community Relations Campaign of the Year award for their work with The Home Depot.