Nanosys picks Antenna to help explain work to public

PALO ALTO, CA: Nanotechnology company Nanosys has selected the Antenna Group as its PR agency, a key client for the firm's growing nanotech practice.

PALO ALTO, CA: Nanotechnology company Nanosys has selected the Antenna Group as its PR agency, a key client for the firm's growing nanotech practice.

Nanosys, which focuses on developing intellectual property for nanotechnology, works with large manufacturers, helping them bring products to market. Nanosys recently began working with Intel and DuPont.

"We chose Antenna Group to represent Nanosys because they have a solid grasp of the nanotechnology industry and are experienced advocates for entrepreneurial companies like ours," said Stephen Empedocles, the Nanosys director of business development, in a statement.

The nanotech industry faces several challenges, in particular explaining just what nanotechnology is, said Antenna Group President Melody Haller. The agency will help Nanosys explain what the business uses for nanotechnology are and help counter public confusion about what exactly nanotech is and what it can do.

President Bush recently signed a bill that will provide $3.7 billion for nanotechnology projects over four years. The 21st Century Nanotech Research and Development Act will fund research and promote the commercial development of nanotechnology.

The Antenna Group formally launched its nanotech practice two years ago and currently works with such clients as QuantumDot, the California NanoSystems Institute, and Small Times Media.

Nanotechnology is the science and technology of building electronic circuits and devices from single atoms and molecules. It is considered one of the promising, if early-stage, technologies developed in recent decades.

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