Disney 'Pirates' PR team given award for film promotion

LOS ANGELES: Pirates of The Caribbean: Curse of the Black Pearl didn't win any Oscars, but the Disney publicity team that helped propel the film to box office success won top honors for their efforts last week at the 41st annual Publicists' Guild Awards.

LOS ANGELES: Pirates of The Caribbean: Curse of the Black Pearl didn't win any Oscars, but the Disney publicity team that helped propel the film to box office success won top honors for their efforts last week at the 41st annual Publicists' Guild Awards.

The awards are given out by the union that represents PR professionals in the entertainment industry, the IATSE Local 600 of the International Cinematographers Guild.

Until two years ago, publicists had their own union, but they merged with the Cinematographer's union to increase bargaining strength.

Pirates of the Caribbean has earned more than $650 million worldwide so far. Its publicity team beat out 20th Century Fox's Master and Commander: The Far Side of the World, Paramount's School of Rock, Sony's Big Fish, and Universal's Seabiscuit.

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