BOOK REVIEW: 'Slightly' is very helpful to entrepreneurs

This "how-to" branding book's premise is simple, yet powerful: Become a minor celebrity in your field of expertise, and you'll get more business than you can handle. Small-business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. Seasoned PR pros, though, may find it too basic.

This "how-to" branding book's premise is simple, yet powerful: Become a minor celebrity in your field of expertise, and you'll get more business than you can handle. Small-business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. Seasoned PR pros, though, may find it too basic.

Van Yoder, a slightly famous journalist and communications consultant, starts by discussing marketing basics, such as positioning, differentiation, and niche strategies. He then moves to an in-depth explanation of how to use PR, the web, public speaking, newsletters, and other promotional tactics. He also covers how to create information products, useful for anyone trying to shift from selling services to generating revenue streams. With practical ideas and inspirational success stories, this is a must-read for entrepreneurs. The book's underlying premise and promotional strategies will make readers both more memorable and more money. ----- Title Get Slightly Famous Author Steven Van Yoder Publisher Bay Tree Publishing, 271 pages Reviewed by Bill Madway, President, Madway Business Marketing

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