Yorkshire Investment Group campaigns to lose local image

Wealth management and independent financial adviser Yorkshire Investment Group is launching a PR drive to break out of its regional pigeon hole.

Wealth management and independent financial adviser Yorkshire Investment Group is launching a PR drive to break out of its regional pigeon hole.

The company, which manages the money of high net worth individuals and company employees, has hired Simon Mountford Communications as its first retained corporate communications adviser to run the campaign.

Simon Mountford managing director Simon Mountford is leading the account and reports to YIG chairman Hugh Heron.

Mountford said the campaign would promote the company to national and local media.

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