PN Taps Tieger to head Public Affairs Unit

WASHINGTON: Carolyn Tieger took over as head of Porter Novelli Public Affairs (PNPA) last week, succeeding recently departed Donna Lucas. Tieger, a communications aide in the Reagan White House, joined public affairs shop Goddard Claussen in 1994.

WASHINGTON: Carolyn Tieger took over as head of Porter Novelli Public Affairs (PNPA) last week, succeeding recently departed Donna Lucas. Tieger, a communications aide in the Reagan White House, joined public affairs shop Goddard Claussen in 1994.

She opened the first Washington, DC office for the firm, which was later acquired by Porter Novelli. Sacramento-based Lucas left PNPA in January to become deputy chief of staff to California Governor Arnold Schwarzenegger. PNPA portrayed Lucas' appointment, in February 2003, as a sign of the firm's emphasis on public affairs outside the Beltway, particularly in California. Tieger, a GM in the Washington office, said her hiring did not indicate a change in emphasis. "Washington is obviously the seat of public affairs at the federal level," she said. "This just shows that we have the same strength in DC as in the rest of the country." PNPA accounts for about $20 million of PN's annual fee income. Tieger is charged not just with leading PNPA's global public affairs work, but with breaking down barriers between practices, offering PNPA's services to Porter clients from other sectors. "My major focus is going to be integrating all our public affairs networks as well as continuing to grow the business in terms of other practices," she said.

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