BOOK REVIEW: A good look at IR from all perspectives

This collection of 15 essays by leading communications pros, lawyers, economists, Wall Street executives, and others is an excellent, up-to-the-minute (it was published this year) overview of IR. Both seasoned practitioners and newbies will find much of interest between these covers.

This collection of 15 essays by leading communications pros, lawyers, economists, Wall Street executives, and others is an excellent, up-to-the-minute (it was published this year) overview of IR. Both seasoned practitioners and newbies will find much of interest between these covers.

Expertly organized by Cole, a financial journalist with more than 20 years' experience, this book's four sections cover basics, IR in specific financial scenarios, crises, and various special cases. The book has many highlights. IR specialist David Silver argues that, especially because of Reg FD, companies should coordinate or even merge their PR and IR programs. Crisis guru Michael Sitrick argues that "investor relations is really morphing into financial communications" because "Wall Street has bonded with the media." Investment manager Christopher Orndorff wraps things up with an explanation of what kinds of information he and his colleagues want from public companies. Title The New Investor Relations: Expert Perspectives on the State of the Art Author Benjamin Mark Cole Publisher Bloomberg Press, 242 pages Reviewed by Thom Weidlich

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