B&W to continue its PR for flavored Kool cigarettes

LOUISVILLE, KY: Brown & Williamson (B&W) is planning to go ahead with PR plans for new flavored varieties of its Kool cigarettes despite criticism that the new cigarettes are aimed at underage smokers.

LOUISVILLE, KY: Brown & Williamson (B&W) is planning to go ahead with PR plans for new flavored varieties of its Kool cigarettes despite criticism that the new cigarettes are aimed at underage smokers.

A New York Times article last week on the new Kools - called Caribbean Chill, Midnight Berry, Mocha Taboo, and Mintrigue - included disparaging remarks about the varieties from the Campaign for Tobacco-Free Kids and other groups against smoking. Steve Kottak, B&W's director of corporate communications, said, "We're marketing these flavors and all of our products to adults. I think it's very clear where we are in regards to underage smoking." The cigarette maker will be issuing a release shortly publicizing the new Kool varieties, he said. It's also planning events in bars and nightclubs to draw attention to the new Kools, which will be available for a limited time this summer and into fall, Kottak said. The company will proceed with planned PR and doesn't plan any special statements in response to the Times story, added Kottak. The new Kools are aimed at 21- to 30-year-olds, he said, adding that in that age group, Kool smokers are 40% white, 40% African American, and 20% Hispanic. Michael Berman, manager of media relations for the Campaign for Tobacco-Free Kids, said his organization continues to believe that the new Kools are aimed at underage smokers. But other than responding to media calls, his organization isn't planning any more PR efforts on the new Kools. Rather, the group is focusing its attention on a new campaign directed at US Smokeless Tobacco Company, which sponsors various rodeos. The campaign has started a new website, Givetobaccotheboot.org, to promote tobacco-free rodeos, Berman said.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.