MEDIA WATCH: Bush camp under fire over ads' 9/11 images

President Bush's use of images from the September 11, 2001 terrorist attacks in his first round of TV advertisements for the upcoming Presidential election immediately raised anger from victims' families, the firefighters' union, and Democratic groups. While the media reported the intense criticism of the advertising campaign, the President's team went into damage-control mode, explaining its reasons for using the images in the television spots.

President Bush's use of images from the September 11, 2001 terrorist attacks in his first round of TV advertisements for the upcoming Presidential election immediately raised anger from victims' families, the firefighters' union, and Democratic groups. While the media reported the intense criticism of the advertising campaign, the President's team went into damage-control mode, explaining its reasons for using the images in the television spots.

Most frequent messages 1. The TV advertisements highlight Bush's leadership during 9/11 2. The television spots exploit the terrorist attacks for political gain 3. The ads are disgraceful, disgusting, in poor taste, or disrespectful 4. 9/11 changed the US during Bush's term, and thus is relevant to his campaign 5. The television spots are insulting to the victims' Memories Based on 46 US newspaper stories appearing March 1-8, 2004 Evaluation and analysis by CARMA International

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