PRWeek and MS&L jump-start online marketing survey

NEW YORK: PRWeek's second annual Marketing Management Survey is under way, produced in partnership with MS&L. The study will assess attitudes and opinions about the value of PR from the perspective of brand managers, CMOs, and other marketing executives.

NEW YORK: PRWeek's second annual Marketing Management Survey is under way, produced in partnership with MS&L. The study will assess attitudes and opinions about the value of PR from the perspective of brand managers, CMOs, and other marketing executives.

Last year's survey revealed that most respondents believed that PR was undervalued in their marketing mix, and that while their PR agencies were capable of being involved in strategic branding, most of them weren't. The data has been cited in advertising and PR forums looking to better understand the marketing mix.

The study is part of PRWeek's continuing efforts to report on stories that explain how PR fits into the marketing mix and how companies and their senior management outside of communications are embracing the capabilities of PR more than ever before.

For more information about the survey, please e-mail christie.casalino@prweek.com. If you wish to take the survey, log onto www.cyberpulse.com/marketing.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.