Nissan promotes Sproule to global comms VP post

GARDENA, CA: Simon Sproule, VP of corporate communications for Nissan North America, has been promoted to VP of global communications and investor relations for all of Nissan.

GARDENA, CA: Simon Sproule, VP of corporate communications for Nissan North America, has been promoted to VP of global communications and investor relations for all of Nissan.

He'll be moving from California to Tokyo on April 1 to take on his new assignment.

Sproule said the major challenge in his new role will be "keeping the momentum going. Nissan has a lot of energy going right now."

Sproule said PR is "a growing science in Japan, but by no means can you expect to play by the same rules." He noted that global media outlets like Reuters and CNN "operate on some pretty common global standards" though there "will be some different rules of engagement" with the local media.

Replacing Sproule in North America will be Frederique LaGreves, who had been serving as Nissan's VP of communications in Europe. A successor for LaGreves' European post has not been named.

Scott Vazin, who had been director of corporate affairs for Nissan North America, is moving to Europe to become general manager of corporate and product communications for Nissan in Europe.

Fred Standish, who has been Nissan's senior manager of corporate affairs based in Detroit, is being moved to the North American headquarters in California to take Vazin's former job. A successor for him in Detroit has not been named.

Nissan's global head of communications moved last October to Europe as an SVP for finance and administration. A company vice chairman had been overseeing Nissan's communications on an interim basis and will now turn those duties over to Sproule.

Sproule joined Nissan North America last May from Ford, where he began his professional life as a salesman in Britain.

Also moving to Tokyo from North America will be Steve Wilhite, who had been VP of marketing for Nissan North America. He'll become VP of global marketing.

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