Negative publicity delays Dasani launch

ATLANTA: Bad publicity has helped nix Coca-Cola's plans to launch its Dasani bottled water this spring in Germany and France. The indefinite postponements come as the beverage giant works to assure Americans that Dasani is safe after a recall in Britain - Coca-Cola's third product recall in Europe in less than five years.

ATLANTA: Bad publicity has helped nix Coca-Cola's plans to launch its Dasani bottled water this spring in Germany and France. The indefinite postponements come as the beverage giant works to assure Americans that Dasani is safe after a recall in Britain - Coca-Cola's third product recall in Europe in less than five years.

A spokesman for Coca-Cola told the AP that the postponements were due in part "to the publicity issues of last week."

A voluntary recall of 500,000 bottles of Dasani in Britain began March 19, only weeks after the brand was introduced there. Testing revealed illegal levels of bromate, a chemical that can increase the risk of cancer. No illnesses have been reported.

Still, Coca-Cola announced it will postpone the reintroduction of Dasani in Britain, as well as the April launch in Germany and France.

The production of Dasani in the US is different than in Britain, according to Coca-Cola.

"Dasani sold in the US is perfectly safe," said Kelly Brooks, director of marketing communications for the Atlanta-based Coca-Cola Company. "There is a difference in the formulation of minerals added [to the water]."

The company is handling the issue in-house.

The recall only heaped more scrutiny on Dasani in Britain. When the bottled water was launched there in January, the British media critiqued it as being purified tap water instead of spring water.

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