Golin taps former WS Bangkok head to run its new Thailand office

BANGKOK: Golin/Harris International is expanding into Thailand and has hired the former head of Weber Shandwick's office there to head its new operation.

BANGKOK: Golin/Harris International is expanding into Thailand and has hired the former head of Weber Shandwick's office there to head its new operation.

Golin's Bangkok office will include two to three staffers to start. It will be run by executive director Peter McIntosh, who had headed WS' Bangkok operations and has worked in journalism and PR in Asia for more than 30 years. He opened Hill & Knowlton's Thai office in the late 1990s. A Thailand office is "a nice fit with our current Asian network and we had a very strong candidate to run the office for us," said Fred Cook, Golin's president and CEO, in explaining the move. Golin already has offices in Singapore, Hong Kong, Taiwan, Tokyo, and Shanghai. Its Asian business includes working with clients such as DHL, the Cotton Council, and the Florida Department of Citrus, Cook noted. Regional clients in Asia wanted Golin to move into Thailand. "We think this is a smarter and less risky way to do it" as compared to buying a local agency, Cook explained. "Our expansion is really based more on the needs of clients than on a desire to have more dots on the map." In another move in Asia, Golin named Baxter Jolly as MD of its Singapore office. He had been executive director there since joining Golin last August. Jolly succeeds Jeffrey Schultz, who is moving to WS as its MD in Singapore.

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