Georgia-Pacific's building unit hires Dutcher as its AOR

ATLANTA: Georgia-Pacific's (GP) building products division has retained as its agency of record the Dutcher Group, a PR and marketing firm in Tampa, FL, after a review that included Edelman, according to Dutcher.

ATLANTA: Georgia-Pacific's (GP) building products division has retained as its agency of record the Dutcher Group, a PR and marketing firm in Tampa, FL, after a review that included Edelman, according to Dutcher.

The Dutcher Group will develop and implement a nationwide PR campaign to reposition GP as an innovative building-products maker for both businesses and consumers. "Georgia-Pacific is perceived as an old-school building-products company that has been around for years," said Devin Dutcher, president of the Dutcher Group. "But they do a lot of research and come out with new products to address issues important to architects, builders, and consumers." Dutcher said one example of that is a line of mold-resistant wallboard made by GP's gypsum products division, with which the Dutcher Group has already been working. Dutcher declined to disclose how much the account is worth. Other products made by GP's building products division include engineered boards and lumber, structural panels, and interior paneling.

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