Ford gets nostalgic to mark Mustang's 40th anniversary

DEARBORN, MI: Ford will recreate some of its 1964 World Fair exhibit in its PR push to commemorate the 40th anniversary of the Mustang and to pump up interest in the new 2005 model.

DEARBORN, MI: Ford will recreate some of its 1964 World Fair exhibit in its PR push to commemorate the 40th anniversary of the Mustang and to pump up interest in the new 2005 model.

Ford plans to mark the 40th anniversary of the Mustang's introduction at this April's New York auto show. It's inviting several hundred reporters to a special event at a New York Ford dealership where it will have re-creations of some of its 1964 New York World's Fair display where the first Mustang was featured, said Ray Day, director of North America/South America and global product public affairs for Ford. Members of Mustang-owner clubs will also be invited to the New York event. Ford plans to host 100,000 Mustang-club members, as well as the media, at an event in Nashville from April 15 to 18. The automaker is planning VNRs and SMTs for both events, Day said. Ford will send the new 2005 Mustang to various events across the country during the summer. Mustang "has always been known as America's car, so we do plan to take Mustang to America," Day added. "The overarching message is that Mustang can come only from Ford," said Day in discussing key messages of the PR effort. "The Mustang is at the soul of Ford cars. It has always been about being fun, fast, and affordable." Ford has been working to rebuild its image since the Ford/ Firestone tire fiasco of several years ago. The new Mustang fits into those plans, harkening back to happier times for the automaker and reminding car buyers of Ford's automaking prowess. Ford is planning a media driving event for the new Mustang sometime in the fall, likely in California, Day said. "We will be very aggressive" in reaching out to media about the new model, he stressed.

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