Euro RSCG Worldwide CEO and chairman plans singular PR brand

New York: After announcing the formation of global marketing services and digital brand Euro RSCG 4D last week, Euro RSCG Worldwide chairman and CEO Jim Heekin told PRWeek.com that it is evaluating a similar strategy for its public relations practice.

New York: After announcing the formation of global marketing services and digital brand Euro RSCG 4D last week, Euro RSCG Worldwide chairman and CEO Jim Heekin told PRWeek.com that it is evaluating a similar strategy for its public relations practice.

"In the future, we will definitely bring [Euro RSCG's] PR companies together under a unified global brand and have a singular set of best-practices. There's a lot of sharing and networking that goes on already. At some point in time, it will make sense [to finalize it]," Heekin said.

What's the brand name will be and who will comprise it is a conversation that will obviously need to happen, he said.

"But we are committed to having a global PR brand."

Euro RSCG's parent company, Havas, utilized the alignment-under-one-group strategy in the past, when it created the Diversified Agencies Group that housed the holding company's PR agencies, including Magnet, Abernathy MacGregor, and Noonan Russo. That group was dismantled in 2001 and the PR agencies were aligned with Havas' ad agencies.

"From a Euro RSCG perspective, I'm trying to simplify our offerings to clients and make it easier to deliver programs by essentially having four integrated brands," Heekin said.

The three existing Euro RSCG brands are the advertising practice Euro RSCG Worldwide, the global healthcare practice RSCG Life and the newly announced global marketing practice Euro RSCG 4D.

He said that the fourth brand would revolve around the firm's PR offering, but mentioned that it would to be premature to get into the specifics at this current time.

To read the April 1st story about Euro RSCG 4D, click here.

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