AOL's unusual promotion nets 1 million respondents

AOL announced last week that it planned to raffle out a luxury Porsche sports car that it seized from a spammer as a result of legal action. The promotion, showcased on the AOL "Welcome Screen," has generated 3 million pageviews and has netted 1 million entries.

AOL announced last week that it planned to raffle out a luxury Porsche sports car that it seized from a spammer as a result of legal action. The promotion, showcased on the AOL "Welcome Screen," has generated 3 million pageviews and has netted 1 million entries.

AOL reported that, at the peak of the sweepstakes, entries were being processed at the rate of several hundred per minute. AOL has positioned the sweepstakes to highlight the success of its "Report Spam" program, which allows users to help AOL report those targeting their inboxes with spam.

"The success of this sweepstakes is also a result of the tremendous power of members using the 'Report Spam' button to accomplish two critical goals: first, help rid their inbox of junk email; and second, help us find the outlaw spammers, catch them, and potentially take away the houses that spam built and the cars that spammers drive," Randall Boe, EVP and general counsel of AOL, said in a press release.

AOL has been leading a strong campaign against spam, aligning with EarthLink, Microsoft and Yahoo! to help file the first major industry lawsuits under the CAN-SPAM Act of 2003, which went into effect January 1, 2004. The four companies filed six lawsuits against hundreds of defendants earlier in the year.

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