Nielsen putting off device's launch to address concerns

NEW YORK: Facing public and political pressure, Nielsen Media Research last week announced it would delay until June the launch of its new "people meter" data collection devices in New York City, and create a task force to address concerns that the meters undercount minority viewers (PRWeek, April 5).

NEW YORK: Facing public and political pressure, Nielsen Media Research last week announced it would delay until June the launch of its new "people meter" data collection devices in New York City, and create a task force to address concerns that the meters undercount minority viewers (PRWeek, April 5).

"It is clear that there is widespread concern about the introduction of this technology in New York City," Susan D. Whiting, Nielsen president and CEO, said in a statement. She added that the company was rescheduling "out of respect for the elected officials and community leaders who have voiced concern about" the technology and "so that we can fully answer all inquiries."

In an interview with The New York Times , Whiting called the protest effort "the most active anti-Nielsen campaign I've seen."

At a press conference, Nielsen enlisted the assistance of Rep. Charles Rangel (D-NY) to help bolster its contention that it takes the community concerns seriously.

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