Allison & Partners to push air-quality improvement efforts in Bay Area

SAN FRANCISCO: The Bay Area Air Quality Management District has selected Allison & Partners to develop PR campaigns about clean air and the role the district plays in the Bay Area. Fleishman-Hillard handled the account for the past two years.

SAN FRANCISCO: The Bay Area Air Quality Management District has selected Allison & Partners to develop PR campaigns about clean air and the role the district plays in the Bay Area. Fleishman-Hillard handled the account for the past two years.

The $100,000 account will focus on initiatives such as Spare the Air, which encourages Bay Area residents not to add to air pollution through activities like unnecessary driving or lawn mowing, particularly on hot days.

But the district is also concentrating on making sure that the public understands the role that it plays in helping the Bay Area become a healthier place to live.

"It's all about clarifying our identity in the eyes of the public so that people understand both what we do and what we don't do," said Lucia Libretti, supervising public information officer. "It helps us do our job better."

Libretti said that the district needed a new approach and that she was impressed with Allison & Partners' writing skills and way of developing promotional materials.

"The district does many, many things that the public doesn't quite grasp," explained Tania Condon, VP of client services at Allison & Partners. "It's important to increase their visibility because they are trying to change people's behavior that has a negative impact on

air quality."

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