Tyco, LaGrant internship effort aims to up minorities in PR, advertising

LOS ANGELES: On the heels of a mistrial for its former CEO, Dennis Kozlowski, Tyco International announced it is creating a new internship program with the LaGrant Foundation. The effort is aimed at increasing the number of minorities working in PR, advertising, and marketing - which is the foundation's mission.

LOS ANGELES: On the heels of a mistrial for its former CEO, Dennis Kozlowski, Tyco International announced it is creating a new internship program with the LaGrant Foundation. The effort is aimed at increasing the number of minorities working in PR, advertising, and marketing - which is the foundation's mission.

The $300,000, three-year project will place ten interns a year - five in the summer and five during the school year - into Tyco businesses across the country.

Kim Hunter, the foundation's president, said that while the organization will be responsible for finding and paying the interns, Tyco's commitment to back the program is an "industry first."

"Tyco is to be commended because it is backing up its commitment to diversity with a significant investment in time, money, and management resources," said Hunter, who is also president and CEO of LaGrant Communications. "[It] recognizes the importance of not only hiring qualified applicants, but of building an infrastructure that keeps the pipeline filled with the best and brightest that our profession has to offer."

US Census figures show that blacks and Hispanics combined hold only 8.4% of the management positions in marketing, advertising, and PR, a number well below the groups' representation in the general population.

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