Publicist:

Star sausages provide a meaty opportunity for Brewers' PR staff

Star sausages provide a meaty opportunity for Brewers' PR staff

Sooner or later, everyone with show-business aspirations comes to Hollywood for their close-up. Most are just small-town hams. This one was a sausage.You may remember the media ruckus raised last year when one of the Milwaukee Brewers' popular sausage mascots was hit by a bat-wielding Pittsburgh Pirate. The clubbed kielbasa was elevated to nationwide celebrity status when the incident replayed on most every mainstream outlet - from the Today show to The Tonight Show and all points in between. Although the offending batsman meant no harm, his senseless swing launched a thousand T-shirt slogans and even more jokes. That the incident occurred during a game being filmed for the upcoming Bernie Mac movie Mr. 3000 slathered more mustard on the story. Knowing a good thing when they see it, Mr. 3000's filmmakers recently brought the Wisconsin "one-hit" wiener wonder and his fellow franks to Hollywood to film a reenactment of the sausage smackdown. Smelling a tasty publicity opportunity, the Brewers' PR team arranged a little media tour that saw the links relishing their own press conference and an appearance on The Best Damn Sports Show Period. "We took them to Hollywood Boulevard for a stroll down the Walk of Fame, where they were trailed by a video crew and some curious onlookers," says Jason Parry of the Brewers media relations staff. Given that the biggest showbiz award is named "Oscar," perhaps they were hoping for their own cement bun on the famed walk. On set, the "diamond dogs" learned that filmmaking takes even longer than a doubleheader. "That take was perfect. Let's shoot it again" is an oft-heard command. "Think about your motivation." When you're wearing a ten-foot sausage costume, your "motivation" is getting the damn thing off as quickly as possible. Said Parry, "It seems like everyone on a film set is al- ways waiting on someone else to do something before they can do whatever it is they do." They don't, however, wait on the publicist. A painter can take 20 minutes to retouch a sign that isn't even in the shot, but if the publicist is 30 seconds late returning an actor from an interview it's as if he robbed the petty-cash tray. With the sun setting over Dodger Stadium, the scene was completed and these sausages - now wrapped and forever immortalized on film - proved once more that every dog has his day in Hollywood. Lawrence Mitchell Garrison is an LA-based freelance publicist and writer

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