Group promoting Minnesota as hub for Hispanic media

MINNEAPOLIS: The Twin Cities don't immediately jump to mind when those in the know talk about key Hispanic media centers. A group of local Hispanic media and marketing executives wants to change that.

MINNEAPOLIS: The Twin Cities don't immediately jump to mind when those in the know talk about key Hispanic media centers. A group of local Hispanic media and marketing executives wants to change that.

The group recently held Hispanic Media and Marketing Achievement Week, highlighted with a press conference at the state capital in St. Paul. Other events planned last week included a Hispanic marketing panel discussion, a Hispanic Marketing Midwest Conference, and a print media panel discussion.

Ongoing efforts will include Hispanic press luncheons to which business and political leaders will be invited, and a new website with a directory of Hispanic marketing and media resources in Minnesota and across the US.

"We want to tell politicians and civic leaders that we're interested in things other than immigration issues," explained Rick Aguilar, president and CEO of Aguilar Productions, a St. Paul company that puts on seminars, conferences, and special events. Aguilar is spearheading the PR efforts to gain more recognition for Minnesota's Hispanic media.

The Minneapolis area has five weekly Hispanic newspapers, as well as a 24-hour-a-day Hispanic radio station and a second station that airs 10 hours of Hispanic programming every day, Aguilar said.

"We're one of the fastest-growing Hispanic media centers in the country," he said. "This is an effort to recognize what we're doing here in totality."

Minnesota's Hispanic population increased from 53,884 in 1990 to 143,382 in the 2000 census count, a 166% jump.

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