PLANO, TX: IT services firm EDS has promoted Jeff Baum to the new position of VP of external relations. VP of global communications and advertising Tom Mattia said he created the second-in-command position to handle more of the day-to-day operations of the communications team, as he has recently taken on additional responsibilities, including advertising and the EDS Foundation, the company's philanthropic arm.
Baum, previously director of corporate PR, will continue to oversee PR and media relations, but will also handle advertising, community affairs, and EDS.com.
"This is a great natural progression for me," says Baum, who reports to Mattia. "I can do a lot more by integrating different marketing strategies."
EDS has also promoted Larry Bissinger from industry analyst relations manager to director of industry analyst relations. Bissinger, who will also report to Mattia, replaces Clyde Kesling, who has become EDS' director of portfolio operations.
"We've gone through a transformation over the past year," said Mattia. "We have a new CEO, and we built out our management team. As we're seeing signs of the market strengthening, we want to be more assertive and aggressive in bringing to market our distinct vision and point of view."