NEW YORK: M. Silver Associates handled the PR around the scheduled arrival of the Queen Mary 2 in New York City last Thursday. The luxury liner is the largest, longest, tallest, and most expensive ($800 million) ever built. It is also the first new Cunard Line ship to arrive in New York in 35 years.
The events around the arrival reflect that. Virginia Sheridan, president of the agency, said about 60 news helicopters would be in the air to greet the ship as it arrives. A flotilla of boats, including media boats, also will join her arrival; fireboats will provide a massive water display. She also will be greeted by the US Merchant Marine Academy band and the State University of New York Maritime College marching band.
"We're loading the Today show on in the middle of the night," Sheridan said. "The show will be part of the arrival."
A press conference was planned at Pier 92 with Mayor Michael Bloomberg. (In 2005, Cunard plans 26 sailings of the Queen Mary 2 out of New York - a nice boost to the city's economy.) Officials from Cunard Line and parent company Carnival will also speak.
The Queen Mary 2 and sister Queen Elizabeth 2 were scheduled to leave New York yesterday. Both ships will sail near the Statue of Liberty, where a Grucci fireworks display will explode over them.
Sheridan said the agency began working on the New York events in January.
The Queen Mary 2 was christened and launched in January in Southampton by Queen Elizabeth. She entered US territorial waters in Ft. Lauderdale, FL, and then went to Rio de Janeiro. M. Silver Associates, which has a Miami office, handled events surrounding all those launches.
Sheridan said the Queen Mary 2 is "probably the biggest good-news story that's happened in 2004. People are ready for something big and exciting and glamorous, and something that's not about war and problems. I think that's one reason it has resonated so well with everybody."