Headquarters location: New YorkTotal staff numbers in US:
Total non-US staff numbers
Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned.
Silicon Valley/San Francisco Bay Area
Brazil ? Rio de Janeiro, Sao Paulo
Chile ? Santiago
Colombia ? Bogota
Mexico ? Mexico City
Austria ? Vienna
Bosnia & Herzegovina ? Sarajevo
Bulgaria ? Sofia
Cote d?Ivoire ? Abidjan
Croatia ? Zagreb
Cyprus ? Nicosia
Denmark ? Copenhagen
Estonia ? Tallinn
Finland ? Helsinki
Greece ? Athens
Iran ? Tehran
Kenya ? Nairobi
Latvia ? Riga
Lithuania ? Vilnius
Macedonia ? Skopje
Nigeria ? Lagos
Norway ? Oslo
Poland ? Warsaw
Romania ? Bucharest
Russia ? Moscow
Slovakia ? Bratislava
Slovenia ? Ljubljana
South Africa ? Cape Town, Johannesburg
Sweden ? Stockholm
Turkey ? Istanbul
Uganda ? Kampala
Ukraine ? Kiev
United Kingdom ? Cardiff
Korea ? Seoul
Pakistan ? Islamabad, Karachi, Lahore
Philippines - Manila
Please describe how your agency is structured globally
Our offices throughout the world, and our practice areas, cooperate in serving clients with global needs. We are structured globally by both practice and office location (our larger practices are global, but some are more specific to a region). Our executive management team is an integrated amalgam of regional managers and global/regional practice leaders.
Understanding that one of the most productive ways to grow our business is through building on existing client relationships, over the past year, Weber Shandwick established a client relationship leader (CRL) program. The CRL program provides resources, tools and training to help global client leaders bring to their clients the full benefit of Weber Shandwick?s strategic thinking and capabilities. By removing barriers to collaboration, the program empowers the client leader to focus on the global needs of the client and client team, regardless of local profit center considerations. Thus the CRLs can bring a steady stream of new ideas, strategies and services to clients. This initiative continues to be extremely well received by our clients as well as key managers in the organization, who see it as a distinct career path that transcends the traditional, office-specific track.
Our back office operations are integrated.
Please list three of your biggest international accounts.
Agilent: Weber Shandwick is Agilent's global agency of record. Agilent has been with the agency since 1997. Weber Shandwick provides support to many of Agilent's divisions and our work spans across practice areas including technology, healthcare and public affairs. Our Silicon Valley office leads the account.
Microsoft: Weber Shandwick has worked with Microsoft since 1996. Weber Shandwick provides support to many of Microsoft divisions and involves our technology, consumer, entertainment and corporate practices. Our Seattle office leads the account, with teams Los Angeles and London.
Pfizer: Pfizer has been a client since 1996. In addition to working on many Pfizer brands such as Relpax, Inspra, Exubera, Spiriva, Weber Shandwick manages the global consumer branding program for Viagra.
How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered.
How has international staffing changed from one year ago?
If you are unable to answer any of the revenue or staffing questions, please describe in whatever terms you can the performance of your global operations over the past year.
North America and the United Kingdom are demonstrating the greatest growth and potential for further growth this year. Asia Pacific is showing signs of momentum, as demonstrated by our recent win of working with the International AIDS Society to manage a global media relations campaign for the XV International AIDS Conference. Continental Europe has lagged but is showing signs of improvement.
Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance?
Overall performance is meeting expectations. Uncertainties on the world stage have an impact on many of our clients, but the business climate has been improving overall. North American and Asia are growing while Europe has been relatively flat.
What business have you won, or lost, in the past year due to a global consolidation of PR business by the client?
We expanded the following existing accounts into additional markets: American Airlines; Boehringer Ingelheim; Boston Scientific; Cisco; ExxonMobil Lubricants & Specialties; Honeywell; Merck; Microsoft; National Federation of Colombian Coffee Growers; Pfizer; and Unilever
What region do you plan to invest more resources in this year than you did one year ago and why? In what region are you decreasing investment in and why?
We are investing further resources in building our healthcare capabilities globally, in the US and in Asia Pacific. Over the past year we have made significant strides in growing this practice, and are taking the steps to grow the business further. We are also investing in China and Eastern Europe.
What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth?
We continue to invest throughout the globe, and as a general rule do so organically.
Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate.
Our agency is committed to community service and is engaged in pro bono work in many of the cities and regions in which we operate, including Minneapolis, New York, Los Angeles, Dallas, Hong Kong, Singapore and London. Programs include the award-winning comprehensive pro bono program from our Minneapolis office, which offers PR services for nonprofit organizations and an annual Telling Your Story workshop for more than 40 area service organizations; serving as agency of record for the Central Park Conservancy?s 150th anniversary celebration; and our Hong Kong office?s work for the International Osteoporosis Society.
We are in the process of uniting all of our pro bono work, conducted regionally to better serve the communities in which we operate, under the Weber Shandwick Making a Difference brand.
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