Headquarters location: New York
Total staff numbers in US
Total non-US staff numbers
Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned.
Porter Novelli Argentina - Buenos Aires
Porter Novelli Canada - Montreal
Porter Novelli Canada - Toronto
Porter Novelli Canada - Vancouver
Martec Porter Novelli - Mexico City
Porter Novelli - Atlanta
Porter Novelli - Austin
Porter Novelli - Boston
Porter Novelli Advanced Technology Division - Campbell, CA
Porter Novelli - Chicago
Porter Novelli - Ft. Lauderdale
Porter Novelli - Irvine
Porter Novelli - Los Angeles
FischerHealth - Los Angeles
Porter Novelli - New York
Porter Novelli - Portland
Porter Novelli - Sacramento
Porter Novelli - San Diego
Porter Novelli - San Francisco
Porter Novelli - Seattle
Porter Novelli- Silicon Valley/San Jose
Porter Novelli - Washington DC
Brazil: InPress Porter Novelli - Brasilia; InPress Porter Novelli - Rio de Janeiro; InPress Porter Novelli - Sao Paulo
Chile: Qu?sar Comunicaciones Porter Novelli - Santiago
Colombia: Porter Novelli Colombia - Bogota
Costa Rica: Centroam?rica Porter Novelli - Costa Rica
Dominican Republic: Dominicana Porter Novelli - Santo Domingo
Ecuador: Coordinamos Porter Novelli - Quito
El Salvador: Centroam?rica Porter Novelli - San Salvador
Guatemala: Centroam?rica Porter Novelli - Guatemala City
Honduras: Centroam?rica Porter Novelli - Teguciglapa
Nicaragua: Centroam?rica Porter Novelli - Nicaragua
Panama: RU&A Porter Novelli - Panama City
Peru: Figueroa & Asociados Porter Novelli - Lima
Uruguay: ATD Porter Novelli - Montevideo
Bentley Porter Novelli - Singapore
Australia: Porter Novelli Australia - Adelaide; Porter Novelli Australia - Brisbane
Porter Novelli Australia - Darwin; Porter Novelli Australia - Hobart; Porter Novelli Australia - Melbourne; Porter Novelli Australia - Perth; Porter Novelli Australia - Sydney
China: Bentley Porter Novelli - Hong Kong
India: The PRactice Porter Novelli - Bangalore; PR Pundit Porter Novelli - New Delhi
Japan: Focused Communications Co Ltd - Tokyo
Korea: KorCom Porter Novelli - Seoul
New Zealand: Porter Novelli New Zealand - Auckland; Porter Novelli New Zealand - Wellington
Taiwan: LHC Porter Novelli - Taipei
Thailand: Bangkok PR Porter Novelli - Bangkok
Belgium: Porter Novelli - Brussels; Porter Novelli - Gent
France: Porter Novelli - Grenoble; Porter Novelli - Paris
Netherlands: Bennis Porter Novelli - Amstelveen
Portugal: Porter Novelli Iberia - Lisbon
Spain: Porter Novelli Iberia - Barcelona; Porter Novelli Iberia - Madrid; Porter Novelli Iberia - Valencia
United Kingdom: Porter Novelli - Banbury; Porter Novelli - Leeds; Porter Novelli - London
Baltic States (Latvia): DDB Porter Novelli - Riga
Bosnia-Herzegovina: SPEM Porter Novelli - Sarajevo
Bulgaria: APRA Porter Novelli - Sofia
Croatia: SPEM Porter Novelli - Zagreb
Denmark: J?p, Ove & Myrthu Porter Novelli - Arhus; J?p, Ove & Myrthu Porter Novelli - Horsens; J?p, Ove & Myrthu Porter Novelli - Copenhagen
Finland: Pohjoisranta Porter Novelli - Helsinki; Pohjoisranta Porter Novelli - Oulu
Germany: F&H Porter Novelli - Dusseldorf; F&H Porter Novelli - Munich
Greece: IKON Porter Novelli - Athens
Ireland: Drury Porter Novelli - Dublin
Israel: Gitam Porter Novelli - Ramat Gan
Italy: Report Porter Novelli - Milan; Report Porter Novelli - Rome
Lebanon: Impact Porter Novelli - Beirut
Norway: Lynx Porter Novelli - Oslo
Russia: R.I.M. Porter Novelli - Moscow
Saudi Arabia: Impact Porter Novelli - Jeddah; Impact Porter Novelli - Riyadh
Slovenia: SPEM Porter Novelli - Ljubljana
South Africa: Sefin Porter Novelli - Johannesburg
Sweden: Gullers Group Porter Novelli - Stockholm
Switzerland: Farner Porter Novelli - Zurich
United Arab Emirates: Impact Porter Novelli - Dubai
United Kingdom: CM Porter Novelli - Scotland
Please describe how your agency is structured globally
Porter Novelli combines global management with local execution through locally founded and managed offices with capabilities in four key global practices -- corporate and public affairs, consumer, healthcare and technology -- and prides itself on superior local application of a global knowledge base that is second to none.
Porter Novelli is structured on both a practice and regional basis. General/office managers report into their appropriate regional managers and each of Porter Novelli's global practice leaders has oversight of their respective local and regional practice leaders.
Each of our global clients has local relationship managers in each country/region in which we are doing work for them, as well as one main global client relationship leader.
At present, back office technology is integrated on a regional basis.
Please list three of your biggest international accounts, with the following information:
How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered.
How has international staffing changed from one year ago?
If you are unable to answer any of the revenue or staffing questions, please describe in whatever terms you can the performance of your global operations over the past year.
Year to date, we have seen modest growth over the prior year's period. However, profitability has increased measurably, reflecting the results of improved efficiencies over the past three years.
Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance?
Thus far, we are generally meeting expectations for this year. Some markets continue to suffer from difficult economic situations. While the war in Iraq per se does not seem to have had a direct effect, certainly the environment overall continues to be cautious due to the volatile geopolitical situation. The terrorist bombings in Madrid did, however, have an effect in Spain earlier in the year.
What business have you won, or lost, in the past year due to a global consolidation of PR business by the client? Please list:
Won additional business with several global clients who have been consolidating their business, namely with Wyeth, the California Almond Board, Gillette, Qualcomm. We have not lost any business due to global consolidation by clients.
What regions are performing best right now and why? What regions are under-performing?
It is difficult to say that entire regions are performing best or worst. The best performing major markets are the US, France, Belgium, Japan and Australia. Markets with slower market recovery include Germany, Singapore, Netherlands and the UK, although the latter two had a strong first quarter. Since then client spending has dropped off somewhat and new business is slower to start up. Spain suffered a downturn after the terrorist attacks.
What region do you plan to invest more resources in this year than you did one year ago and why? What region are you decreasing investment in and why?
We increased our investment in all of our three regions this year. We have found that business has returned in some markets in Asia Pacific, thus warranting modest investments, while the investments in Europe and the United States represent basic restorations of some measure of former investments as business has improved.
What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth?
Porter Novelli has always based its philosophy of building a network that is based on best in local market and strong cultural fit. It has resisted the traditional route of migrating any one national model and imposing it on local markets.
We are entering Mainland China this year, as well as strengthening our presence in Eastern Europe - two regions with growing importance to our global clients. We most certainly are considering acquisitions. Only a few of these will be wholly geographically based, with the rest being made for strategic reasons to expand various practices in local markets, as we did with the acquisition of FischerHealth late last year, in the US. This year, we expect most of our growth to come organically.
Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate.
What binds Porter Novelli's international operations together is 'interdependence' - a shared belief in building the best teams wherever they are located to achieve results for clients that are of genuine business value. Clients tell us that the strength of our network is in our shared culture and values.
Porter Novelli has developed a number of ways to build synergy and consistent client service worldwide. It is achieving this through:
Regular practice meetings to build knowledge, interdependence and team work
Signature Service - a process to evaluate the consultancy's performance against a client's objectives
Achieving Excellence Across Borders - a training program for all offices in the network to ensure quality and consistency of client service
Training around proprietary tools and processes including Porter Novelli's approach to strategic planning
Technology tools such as PN's intranet systems, client-based extranets, video conferencing and electronic newsletters.
Each year, Porter Novelli hosts a Global Conference for its senior leadership across the world. This year the conference will be held in New York in July; the conference agenda will focus on driving and advancing Porter Novelli's vision, business strategies and worldwide operations to best serve our clients. Our global conferences also serve as a valuable networking tool for our leaders across the world and enable sharing of best practices across the agency network.
At the same time, Porter Novelli has a strong entrepreneurial spirit. Many of Porter Novelli's international offices are still run by the original founders who are successful entrepreneurs and continue to bring that spirit to the consultancy. For this reason, pro bono activities are managed at the local office level to better engage and serve local priorities. However, Porter Novelli has a commitment to supporting youth causes in many global markets.