Global profile: Ogilvy Public Relations Worldwide

Headquarters location: New York

Headquarters location: New York

Total staff numbers in US Not supplied Total non-US staff numbers Not supplied Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned. US: Atlanta, Boston, Chicago, Denver, LA, New York, Sacramento, San Francisco, Washington, DC Europe: Athens, Barcelona, Bucharest, Dublin, Dusseldorf, Frankfurt, Istanbul, Lisbon, London, Madrid, Milan, Paris, Prague, Seville, Stockholm, Vienna, Warsaw, Zurich Africa: Cairo, Casablanca, Nairobi, Johannesburg Middle East: Amman, Beirut, Dubai, Jeddah, Manama, Riyadh, Safat Asia-Pacific: Bangalore, Bangkok, Beijing, Canberra, Calcutta, Chennai, Colombo, Guangzhou, Seoul, Hong Kong, Ho Chi Minh City, Hyderabad, Jakarta, Kuala Lumpur, Manila, Mumbai, New Delhi, Shanghai, Singapore, Sydney, Taipei, Tokyo Please describe how your agency is structured globally (i.e. by practice, by office location, do you have client relationship managers that overlap, are your back offices integrated or not?): Our three regions (The Americas, Asia Pacific and EMEA) each have regional chief executives who report into Marcia Silverman, worldwide CEO. We also have global practice heads for each of our seven practice areas. Additionally, for our larger clients, we have client service leaders who work with the account on a global level. Please list three of your biggest international accounts, with the following information:
  • Dupont Regions: US, Europe, Asia-Pacific Type of work: Ogilvy PR is the lead agency for all of DuPont?s communications and as it is an amazingly diverse company, the work ranges from issues management to product promotion to internal communication and corporate positioning. Length of engagement: DuPont consolidated all of their communications work with Ogilvy PR last June and named Ogilvy PR the lead agency for all communications needs globally. Management structure of account: This is truly a 360-degree brand stewardship team, covering multiple communications disciplines. There is a global leader for each discipline and Jamie Moeller, managing director of global public affairs is the global PR lead.
  • Unilever Regions: US, Europe, Asia-Pacific Type of work: Various projects in each region. Length of engagement: In some of the regions, we have been working with Unilever for the past 10 years Management structure of account: US Lead: Barby Siegel. AP Lead: Scott Kronick. Europe Lead: Jane Goodman
  • CFA Regions: US, Europe, Asia-Pacific (work with affiliates in Italy and Germany) Type of work: Raise awareness of the CFA Institute, its advocacy activities and its chartered financial analyst accreditation. Length of engagement: One year Management structure of account: Global Lead: Chris Atkins. Europe Lead: Stephen Clark. AP Lead: Leslie Llewellyn How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered. Increased 10% (May 2003 ? May 2004) How has international staffing changed from one year ago? Increased 7.8% (May 2003 ? May 2004) Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance? The performance of Ogilvy PR around the world met our expectations for the year. We did not see external factors (such as the war) affect our business in any region. What business have you won, or lost, in the past year due to a global consolidation of PR business by the client? Please list We won Pfizer as part of a global consolidation with WPP. Although not global, we did win LG Electronics due to US consolidation by the client. We have also seen additional consolidation from DuPont, which we won in June 2003. What regions are performing best right now and why? What regions are under-performing? No regions are underperforming. Both the Americas and Asia-Pacific are doing extremely well right now and Europe probably has the biggest opportunity for growth. What region do you plan to invest more resources in this year than you did one year ago and why? What region are you decreasing investment in and why? While we are not planning any decrease of investment, the addition of Paul Barber in the EMEA region strengthens our leadership in the marketplace. It took us longer than expected to fill the position, but we wanted to find the right person for the job. What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth? We are looking at new opportunities in South and Latin America, as well as in Italy and Germany. Growth opportunities in these regions would be through both organic growth and acquisitions. Other areas of interest include financial services in Hong Kong and employee communications in Europe, Asia and the US. Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate. The Global Coalition on Women and AIDS is an informal grouping of partners and organizations working to mitigate the impact of AIDS on women and girls worldwide. It is a growing, global, inclusive movement seeking to support, energize and drive AIDS-related program and projects to improve the daily lives of women and girls. Ogilvy Public Relations Worldwide began providing pro bono communications support to UNAIDS in September 2003 to successfully launch the Global Coalition on Women and AIDS. Work was concentrated in four areas: branding, maximizing opportunities associated with a global steering committee, providing overall strategic guidance and assisting in the launch of the Coalition in February 2004.

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