Global profile: Cohn & Wolfe

Headquarters location: New York

Headquarters location: New York

Please list all office locations around the world, identifying which ones are affiliates, partnerships or wholly owned. New York, USA - Wholly owned Los Angeles, USA - Wholly owned San Francisco, USA - Wholly owned London, UK - Wholly owned Milan, Italy - Wholly owned Frankfurt, Germany - Wholly owned Hamburg, Germany - Wholly owned Geneva, Switzerland - Wholly owned Madrid, Spain - Wholly owned C&W Toronto, Canada - Partly owned C&W Montreal, Canada - Partly owned Kind PR - Sweden - Affiliate Creative Strategies - Brussels, Belgium - Affiliate Hopscotch - Paris, France - Affiliate The PR Team - Greece - Affiliate Trans-Arabian Creative Communications Services - Dubai - Affiliate Please describe how your agency is structured globally We are financially structured by office location, with certain client relationships overlapping markets. Our US back office is integrated. Please list three of your biggest international accounts, with the following information: Regions where you service the account, and whether the work is done by an affiliate, partner or a wholly owned office of the firm What type of work is done on the account, including what practice areas are involved Length and type of engagement Management structure of the account (i.e., who leads the account and from which location, how many people work on the account globally, do you have any staff housed inside the company and where, etc.) How you bill the account Size of budget GSK US, UK, wholly owned offices. Europe: wholly owned and affiliate offices Advocacy building, consumer media relations, issues management, professional relations, product launches We have worked for GSK for over seven years on a range of projects, retainers and rolling contracts Account managed within geographic practice structures. In UK headed by Jacinta Collins, in US headed by Jennifer Gottlieb, Kathryn Metcalfe and Donna Imperato. Over the course of our relationships we have on occasion managed placements/secondments within UK head office. On monthly basis against project delivery Pfizer US and Europe Consumer media relations, professional relations, advocacy building, issues management We began work on the cardiovascular franchise in February of 2004. The franchise account is led out of the New York office and involves a multi-agency team led by Kathryn Metcalfe. In Europe, Jeremy Clark and Jacinta Collins are part of the team leading select pan-European efforts. On a monthly basis against project delivery AstraZeneca US, UK, wholly owned office. Europe: wholly owned and affiliate offices Advocacy building, consumer media relations, issues management, professional relations, product launches We have worked for AstraZeneca for over seven years on a range of projects, retainers and rolling contracts Account managed within geographic practice structures. On monthly basis against project delivery How have international revenues changed from one year ago? Revenue is defined as revenue generated by all regions excluding the region in which your agency is headquartered. Sarbanes Oxley related information How has international staffing changed from one year ago? Sarbanes Oxley related information If you are unable to answer any of the revenue or staffing questions, please describe in whatever terms you can the performance of your global operations over the past year. On a global basis we have seen a small, but significant revenue increase. Did performance meet or exceed expectations, or not? Please explain why. What external factors such as the war in Iraq, political issues, cultural issues, affected performance? Performance exceeded expectations due to success in major international new-business pitches such as Pfizer. External social and cultural factors had minimal input on our business - the main driver, as ever, was the state of economic activity in various markets. What business have you won, or lost, in the past year due to a global consolidation of PR business by the client? Please list: Wins: Pfizer Cardiovascular Portfolio (geographical consolidation) Losses: None What regions are performing best right now and why? What regions are under-performing? The US is performing best because the economy has picked up; clients are willing to spend more on marketing. Other markets are tracking ahead of their peer group local market competitors What region do you plan to invest more resources in this year than you did one year ago and why? What region are you decreasing investment in and why? We are maintaining similar levels of resource investment: We now have an established series of "hub" offices, which allow us to meet all of our clients' geographical needs. We will be investing in senior talent in the US. What new region/country will you consider entering this year and why? Are you considering international acquisitions or organic growth? Within Europe, we are concentrating on organic growth. We have no acquisition plans to enter new markets at this time. In the US, we are considering a Chicago location. Please describe some of the pro bono activities that you undertake internationally, or other ways that your firm connects with the international regions in which you operate. Our pro bono initiatives predominantly focus on market-specific activities, although these activities can be global in nature - for example, our support for the Special Olympics carried out in London during the latter part of 2003.

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