FME picks up post as ITC Financial's agency of record

ATLANTA: ITC Financial Services has hired Fletcher Martin Ewing (FME) as its AOR.

ATLANTA: ITC Financial Services has hired Fletcher Martin Ewing (FME) as its AOR.

Atlanta-based FME beat at least three other firms, including WestWayne and Cramer-Krasselt, said Randy Guyton, VP of PR at FME. He said he could not discuss the deal's financial terms.

The firm is planning a marketing and PR campaign for ITC, which provides stored-value cards for businesses and consumers. The details of the effort, which will include marketing and branding, haven't been worked out yet, Guyton said.

"We're working with ITC to determine the right audience target and the right business model from a marketing and business-operation standpoint," Guyton said. "There will be some PR, but the exact PR has yet to be determined."

ITC was founded in July 2003, largely through funding from ITC Holding Company.

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