Burson shares 50 years of memories

Scratch the surface of a senior PR professional's r?sum? and you'll often find some link to the now 51-year-old Burson-Marsteller.

Scratch the surface of a senior PR professional's r?sum? and you'll often find some link to the now 51-year-old Burson-Marsteller.

This history captures the spirit of its writer, the agency's founder and now chairman, Harold Burson (who, in the interest of full disclosure, was guest editor for PRWeek's 5th anniversary issue). Burson was CEO of the firm for 35 years. He tells the story of the agency from a personal perspective that starts with his first memories as a boy in Memphis, TN. This is not a textbook for starting an international firm, but rather an insider's view of how the agency and the industry have grown up together. What is particularly striking is Burson's early focus on global work and growth strategy, which is part of what has established the firm's enduring foothold. One quibble: The next edition should include an index so that one can easily trace the path of the many personalities that Burson has hired, advised, or known. It's those personalities that make Burson's story. Title E Pluribus Unum: The Making of Burson-Marsteller Author Harold Burson Publisher Burson-Marsteller (2004), 166 pages Reviewed by Julia Hood

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