Dell focuses on communicating spyware concerns

Dell is stepping up communications efforts to promote its spyware and virus expertise with a new informational website.

Dell is stepping up communications efforts to promote its spyware and virus expertise with a new informational website.

The company's launch of the website, found at www.dell4me.com/security, was promoted with a link in its July catalogue, which will feature a four-page insert in its August catalogue. Jennifer Davis, a member of the US consumer communications team, said the catalogue reaches tens of millions of homes.

"We want to help our customers," she said. "Most people just know their computer is running slow, and they think it might be a hardware issue."

However, she said that only about one-third of calls to the help desk don't have to do with actual Dell hardware issues.

Following the website's launch, the company gave interviews to the Wall Street Journal and the Austin American-Statesman yesterday and will continue to talk to the media. Additionally, the company will send an e-mail from chairman Michael Dell to customers who have opted-in to a listserv that states that the spyware issue has his full attention.

Additionally, the company is working with partners such as Microsoft to address the issues. The company will be working with GetNetWise, a consortium including AT&T, Verizon, Amazon.com, and the Center for Democracy & Technology, that highlights Internet privacy and security issues.

"Our biggest concern is addressing our customers needs, and a lot of people make buying decisions around what services are offered," Davis said, adding that such an endeavor could positively influence future purchases.

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