PR profs score low in broadcaster survey

NEW YORK: Less than one-third of PR professionals are familiar with the TV programs they're pitching, according to a recent survey of broadcasters by DS Simon Productions.

NEW YORK: Less than one-third of PR professionals are familiar with the TV programs they're pitching, according to a recent survey of broadcasters by DS Simon Productions.

The annual survey polled 63 broadcasters, including reporters and producers nationwide, and found that only 32% thought PR professionals were knowledgeable about programs they pitched. One-fifth were considered by the broadcasters to be knowledgeable about a reporter's specific beat.

The low numbers present an opportunity for PR professionals, said Doug Simon, president of DS Simon.

"I turn it around," Simon said, "and see it as a positive opportunity because it only takes a little extra work to differentiate yourself from others who are pitching to the same broadcasters."

PR professionals did score high on the survey when it came to crafting their pitches. More than 60% of the broadcasters thought PR people "properly prepared" their pitches with the "proper information."

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