WATERBURY, VT: Green Mountain Coffee Roasters is expanding its social responsibility and environmental communications efforts with the creation of three new management positions in those areas.
Michael Dupee has been hired as VP corporate social responsibility, a new position. Liam Brody has been hired as director of sustainable coffee and Paul Comey has been moved into a new position, VP of environmental affairs. Comey had been VP of facilities and process engineering.
The coffee maker had a director of social responsibility for the past four years but when that person left, it decided to expand its efforts, said Rick Peyser, director of social advocacy and public relations.
"As the company's grown the demands of managing our social responsibility efforts as well as environmental issues has grown."
Dupee's role will be to "clarify the vision and the strategy for that part of the company," Peyser said.
Brody comes from Oxfam, a group that has been vocal on the issue of fair trade coffee in recent years. He will help Green Mountain reach out to producers and non-government organization involved with the issue of farmers being paid livable wages for the coffee they grow, Peyser said.
The former director of social responsibility had reported to Comey. He has a long-time interest in environmental matters, Peyser said.
Green Mountain is a company that has made social responsibility a major part of its business philosophy. It donates 5% of its pre-tax profits each year to socially responsible initiatives.