H&K stepping into agency of record post for Mary Kay

LOS ANGELES: Mary Kay, one of the nation?s largest direct-selling beauty and cosmetics companies, has hired Hill & Knowlton as its AOR.

LOS ANGELES: Mary Kay, one of the nation?s largest direct-selling beauty and cosmetics companies, has hired Hill & Knowlton as its AOR.

The account, valued at six-figures annually, was won after a competitive pitch involving mostly boutique firms. H&K has done project work for Mary Kay since last fall, when it helped promote the company?s 40th anniversary.

The account is headed out of H&K?s New York office and is lead by Joan Buyce.

Mary Kay invited 10 firms to participate in the RFP.

The company?s last agency was Fleishman-Hillard. Nancy Seliger, FH?s New York general manager, said the agency stopped working on the account a year ago.

Shannon Summers, Mary Kay?s director of corporate communications, said Fleishman was not asked to pitch because Mary Kay ?wanted to go in a different direction and expand our efforts.?

Summers said H&K was chosen because it?s ?able to give us senior-level involvement, a committed staff with the focus you get with a boutique, but it has the strategic excellence and resources of a big firm.?

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