Wag Ed boosts its public affairs unit with new DC office

WASHINGTON: Waggener Edstrom is opening its doors in DC, the latest in a litany of firms expanding their public affairs work all the way to the Potomac.

WASHINGTON: Waggener Edstrom is opening its doors in DC, the latest in a litany of firms expanding their public affairs work all the way to the Potomac.

The Seattle-based tech agency launched a public affairs practice in June 2003 that now boasts 13 full-time staffers and a client list that includes Microsoft and MasterCard International. The firm has come to DC seeking to capitalize on that success.

Torod Neptune, who was the first director of strategic and crisis communications for the House's chief administrative officers' organization - a position created post-9/11 to ensure swift communication in case of a Congressional crisis - will lead the three-person office as SVP and Washington practice leader. He previously has held public affairs positions at Bank of America and Powell Tate.

"This is a chance to merge traditional public affairs with our agency's strong corporate communications, proprietary research, and media relations capabilities," said Neptune.

Other globally established firms to launch offices in Washington this year include Financial Dynamics, Chandler Chicco, and Lewis.

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