MacDonald and Matha to part company

CHICAGO: Maril MacDonald, co-founder and CEO, of agency Matha MacDonald has bought out co-founder Robert Matha and become sole owner of the PR agency.

CHICAGO: Maril MacDonald, co-founder and CEO, of agency Matha MacDonald has bought out co-founder Robert Matha and become sole owner of the PR agency.

Both MacDonald and Matha called the split amicable.

"We got to a point in the business where we wanted to go different ways," MacDonald said.

The 6-year-old firm will retain the Matha MacDonald name in the short term. MacDonald said she would contemplate a name change over time.

Matha said he enjoyed working with clients best, which became harder as Matha McDonald became larger; it now has about 20 employees.

He is leaving the firm to start a new business, Basics3, which will focus on leadership alignment, communicating across an organization, and motivating employees.

Matha will bring one Matha MacDonald employee, Macy Boehm, a senior PR specialist, to work at his new firm. He expects to have three or four full-time employees and to use independents and consultants when applicable.

Founded in 1998, Matha MacDonald's clients have included Baxter International, International Truck and Engine Corporation, McDonald's, and United Airlines.

When asked if any current clients were going to Basics3, Matha said, "the clients are going to go where they'll be best served."

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