PRWeek, PainePR poll nonprofits on cause marketing

NEW YORK: PRWeek, together with PainePR, is surveying nonprofit executives to find out how companies can better maximize cause-related partnerships.

NEW YORK: PRWeek, together with PainePR, is surveying nonprofit executives to find out how companies can better maximize cause-related partnerships.

This survey aims to offer information to companies, and the PR firms working with them, that look to initiate these relationships or improve existing ones.

A cause-related partnership is defined as an initiative by which businesses and charities join forces to market an image, product, or service for mutual benefit.

Cause-related marketing lets businesses provide charities (or causes) with resources and funding, while addressing business-marketing objectives.

When appropriately initiated and well-managed, cause-related partnerships will benefit all involved. This study will provide valuable insights into the tools for making that happen.

PRWeek and PainePR are asking nonprofit CEOs, executive directors, and development executives to tell us what the current trends are in partnership investment from corporations.

We're also asking these execs to identify issues that cause problems in these relationships and about how nonprofits demonstrate the value of the investment to their corporate partners.

To take the survey, log on to www.cyberpulse.com/prweek.

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