STAMFORD, CT: Creative Partners is expanding its presence in the life sciences arena with a new group leader and the opening of a West Coast office.
Tali Kaplan joined the advertising, design, and PR agency last month from Baxter Healthcare, where she was VP of global communications. She previously directed regulatory affairs at both Baxter and Genentech.
"It's critical to understand the regulatory environment in the countries where you operate," Kaplan said. "It was a nice segue into communications."
She noted that PR at the new practice will focus on communicating with regulatory agencies, healthcare providers, consumers, and internally with staffers.
Creative Partners' life sciences staff will move into the LA office by the end of this year.
"I think the life sciences will be one of the driving influences of our economy in the future," CEO Peter Schelfhaudt said.