Concepts wins contract with Labor Dept.

WASHINGTON: The Department of Labor has tapped Concepts Inc. to help make it easier for small-business owners to understand and comply with federal employment regulations.

WASHINGTON: The Department of Labor has tapped Concepts Inc. to help make it easier for small-business owners to understand and comply with federal employment regulations.

The integrated marketing firm won a contract valued at $1 million annually, renewable for up to five years, for three campaigns promoting regulatory resources for employers.

According to the RFQ, the objective of the first campaign, the Compliance Assistance Initiative, is to "raise awareness of the laws and regulations [the department] enforces and where people can go for help in complying with them." The second will raise awareness of eLaws, one such interactive, web-based resource. The third, the Working Partners for an Alcohol- and Drug-Free Workplace Program, will "equip businesses and communities with tools and information to effectively address drug and alcohol problems."

Concepts also will help rewrite eLaws into "plain language."

"The Department of Labor has so many regulations, they've decided they need a PR firm to make it easier for business people to understand," said Concepts president Karen Vaughn.

The outreach will be targeted mostly to human resources directors, who will hopefully spread the message internally at their own companies. Web outreach and attendance at small-business seminars will make up the bulk of the campaigns.

Founded in 1995, Concepts is a small marketing shop focused on public service and social marketing campaigns for the federal government. The Small Business Administration and the Department of Housing and Urban Development also have contracts with the firm.

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