2004 Ten Rising Stars

To pick just 10 people who represent the finest elements of the PR industry's young ranks was a daunting task.

To pick just 10 people who represent the finest elements of the PR industry's young ranks was a daunting task.

Nonetheless, in this web-exclusive feature, PRWeek.com presents a who's-who of up-and-coming PR pros responsible for tomorrow's influential trends and helming today's important accounts.

This feature is not designed to pick out the next CEO of a global PR agency. Rather, these are the people who recognize PR's boundless opportunities, and are treading their own paths. They are driving innovation and unique approaches to the discipline, while being cited by supervisors and clients alike for their composure and professionalism. Many of the ten cited the importance of knocking down silos and contemplating PR's role in the marketing mix, an MO that is sure to serve them well throughout their career.

Thus, we've chosen a CEO of his own firm, a one-woman marketing and PR team for an influential non-profit, a slew of VPs at the major firms, and a VP at a boutique industry that helped increase the budget for its largest account more than ten-fold, among others.

The decision process, made by PRWeek editors based upon merit, was incredibly rigorous. For every selected individual, there were scores more that were not chosen. Here are PRWeek.com's "Ten rising stars of PR."

Please click on the name for the individual's profile.

Kate Alexander, 27, VP, Porter Novelli

Marisa Brickman, 26, Director of event marketing and PR, Cornerstone Promotion and The Fader

Liza Burnett, 29, VP, Dan Klores Communications

Christine Cefalo, 26, PR manager, PeopleSoft

Maureen Davenport, 29, VP, Hill & Knowlton

Libby Holman, 28, Senior Associate, APCO

Eric Kushner, 29, VP, Airfoil PR

Alison Pitzer, 26, Director of marketing and communications, JumpStart

Ronn Torossian, 29, President, 5WPR

Ilissa Wood, 29, PR manager, Johnson & Johnson

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