Cohan to bring international approach to GCI New York

NEW YORK: Jennifer Cohan said today she would bring an international perspective to the GCI New York office as its new president.

NEW YORK: Jennifer Cohan said today she would bring an international perspective to the GCI New York office as its new president.

In her first interview since her appointment was announced August 19 (click here), Cohan, a former London-based senior executive with Cohn & Wolfe, said that doesn't mean she would bring C&W clients to rival GCI.

"The opportunity for international work is more apparent in Europe than it is in the US," Cohan said in a phone interview from Moscow, where she was vacationing after leaving C&W. "I don't think it's so much the connections as it is the perspective I can bring to [GCI]. The structure of media is quite different in Europe and Asia than it is in the US."

Cohan starts September 20 at GCI. She will direct the firm's New York operations, and oversee that office's business development and marketing.

Although media speculation about Grey's possible sale continues, Cohan said she had no comment about it.

If Grey were acquired by another company, it would not be Cohan's first such experience. Young & Rubicam, the company that owned C&W, was acquired by WPP in 2000.

"I think GCI is a fantastic agency," she said, "which is why this is such a tempting offer for me. I looked at it as a competitor."

Cohan spent more than 10 years at C&W, most recently as deputy managing director in the firm's London office. She also served as C&W's new business director and VP for its New York consumer practice.

Cohan replaces Tom Reno, who left GCI in late March to become GM at Hill & Knowlton.

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