SAN FRANCISCO: Patricia Harden has joined Peppercom's Bay Area office as GM. She replaces Andy Hilton, who has returned to Peppercom's New York office as a director.
Harden was previously with Gibbs & Soell's San Francisco office, where she was a VP, running its financial services practice. Gibbs & Soell is seeking Harden's replacement.
Peppercom "really wants to increase its presence on the West Coast," said Harden. Hiring her is part of that effort. Along with overseeing that growth, Harden will focus on existing clients and business development.
Peppercom is "a great brand" and is "dedicated to building a great brand here," said Harden.
Peppercom has a good tech practice in San Francisco, said Harden. But she brings financial and corporate experience that will help the agency stand out in a market dominated by firms with tech expertise, she added.