FD announces two new SVPs

NEW YORK: Former Gavin Anderson director Samantha Taylor has joined Financial Dynamics as an SVP in its corporate communications practice.

NEW YORK: Former Gavin Anderson director Samantha Taylor has joined Financial Dynamics as an SVP in its corporate communications practice.

Taylor's role will include the management of global programs for clients in a range of industries. She will also contribute to the firm's new business development. She has been with the company since June 15.

In addition to Gavin Anderson, Taylor has worked for Accenture's customer relationship management practice and held senior positions with Porter Novelli and Bozell Worldwide.

Taylor said she proactively pursued employment at the agency.

"I've been tracking Financial Dynamics and saw tremendous growth opportunities with its brand identity change and integrated approach," Taylor said. "I thought my expertise ideal fit."

She cited the firm's decision to reach out to CMOs and attack the gray areas between marketing, advertising, and PR as attractive traits.

"She has the big picture branding experience that we think will help move the services we already offer to the next level," said Michael Bayer, the managing director of corporate communications.

Additionally, Andy Maas, hired as VP in March 2003, has been promoted to SVP at FD. He will continue to advise clients on corporate positioning and business-to-business communications. Maas previously served as a VP in GCI Group's corporate technology practice.

FD now has five SVPs in the corporate communications practice, with all reporting to Bayer. Bayer said that both Maas' promotion and Taylor's hiring stemmed from company growth, not replacements.

The company continues to push an integrate approach to its services, Bayer said, pointing to a near 50/50 split of senior personnel with traditional PR experience and those with marketing experience.

"More than half of our business now deals with chief marketing officers," he said.

Gavin Anderson president Robert Mead could not be immediately reached to comment on whether Taylor would be replaced.

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