Toyota Motor North America hires new VP of corp. comms

NEW YORK: Patricia Pineda has been named group VP of corporate communications and general counsel for Toyota Motor North America.

NEW YORK: Patricia Pineda has been named group VP of corporate communications and general counsel for Toyota Motor North America.

She'll oversee PR and IR, advertising, and philanthropy and will report to Dennis Cuneo, SVP of Toyota Motor North America.

She'll also serve as the spokesperson in the US for Toyota Motor Corporation, the Japanese parent company of US Toyota operations.

Pineda comes to Toyota after 20 years with New United Motor Manufacturing, a joint venture Toyota has with General Motors. She most recently had been VP, human resources and legal as well as corporate secretary there.

Toyota Motor North America is the holding company for various Toyota operations in the US and Canada.

The PR arm of Toyota Motor Sales in Torrance, CA, and Toyota's US manufacturing arm operate separately from, and do not report to, Toyota Motor North America.

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