VIENNA, VA: Fairfax County is not the first region to undertake an aggressive PR campaign to attract new businesses to the region - but officials do believe it's the first to target a global audience.
The Fairfax County Economic Development Authority on August 19 opened a marketing office in Bangalore, India, its fifth international location.
Prasad Tagat, president of Bulls Eye Media Group, will encourage Indian business leaders, particularly in the technology sector, to invest in Fairfax County. Bulls Eye is a PR and advertising agency with offices in Fairfax and Bangalore.
Fairfax County has seen a 12-fold increase in international investment since the Economic Development Authority first opened its Tokyo marketing office 10 years ago, said Gerald Gordon, the agency's president and CEO.
"It diversifies our economic base," Gordon said, adding that the county is reversing the trend toward job outsourcing. "It also diversifies our communities."
Because Virginia has no local income tax, the county relies on real-estate tax to fund public services, Gordon noted.
Gordon added that the Indian office came on the heels of one in Israel. Both, he said, have already yielded 20 prospects.
Fairfax County, nestled between Washington Dulles International Airport and the US capital, receives $7.1 billion in federal contracts yearly, according to the development office.