NEW YORK and CHICAGO: After leaving the Chicago area three years ago, Cohn & Wolfe has returned to the Windy City and appointed Sherri Jaffe as EVP and managing director of the new office.
The firm closed its Chicago office in 2001 in its 11th year after it had not reached expectations.
"That market never performed as well as some of our other offices," Steve Aiello, the agency's president at the time, told PRWeek in 2001. The office had revenues of about $3 million in 1998 and $2.5 million in 1999.
Jaffe, a Cohn & Wolfe employee from 1999 to 2003, will lead the office's healthcare and consumer practice expansion. Additionally, Jaffe will assist Patricia Godefroy, LA-based EVP and general manager, and Liz Beck, NY-based SVP, with consumer and crisis work, said Donna Imperato, CEO and president of Cohn & Wolfe.
She added that while Midwest expansion was important, finding the best talent was her top priority.
She called Jaffe "a superstar in healthcare. She's got a strong marketing background and is very strategic in business. She's all about the client, and one said her hiring 'was a masterful move.'"
Jaffe rejoins the firm after serving as group marketing manager at TAP Pharmaceutical Products for a year.
Jaffe said it was easy to return because of "the agency's approach to working with clients and the focus on making sure everything meets the clients' needs."
Although Jaffe doesn't officially start until September 8, Imperato said that she helped the firm win an undisclosed account this week.
Imperato hopes the Chicago office will hire ten employees and garner more Midwest clients.
"Not every client in the middle of the country sees the value of working with an agency on the coasts," Jaffe said. "Now [Cohn & Wolfe] has the ability to have provide agency close to home, yet can tap into the exposure in two of the largest media markets."