Firm unveils rock music practice to cut through clutter

FARMINGTON, CT: With new technology, fewer record companies, and more artists, the rock music scene is changing, and rock music PR is changing with it.

FARMINGTON, CT: With new technology, fewer record companies, and more artists, the rock music scene is changing, and rock music PR is changing with it.

FMAMradio.com, a rock music practice launched last week by Your PR Department, will prepare bands for a big PR gig - mainstream media exposure.

"It's tougher for music groups to be heard due to the media's changing needs," said president Ron Dresner. "The way people listen to music has changed."

FMAM promises to be a "full-service PR and publicity tool," with such services as press kits, media training, photos, website creation, and promotions around tours and CDs.

FMAM already has four clients, including its newest band from New Jersey, Genetic Drift.

Dresner heads the practice with rock music PR veterans Jeff Newman, group VP, and Craig King, account service manager.

The trio has worked with such bands as Limp Bizkit, Creed, and the Goo Goo Dolls.

With satellite radio and online music communities, "there's a lot more music out there," Dresner said. "You must be creative, and that's what we've been good at all along."

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