PRWeek conducts its fifth survey of CEOs with Burson

The fifth annual survey provides valuable data as to how top US execs grapple with reputation issues and identify PR's effect on their business objectives. Certain information is gathered each year, including CEOs' definitions of the most important PR contributions. Other questions change to reflect current trends. New questions this year will address the issue of CEOs' external activities and how important media training is to these top executives, as well as to the layer of management directly beneath them. Burson CEO Chris Komisarjevsky said, "This year's survey focuses on what we believe are four key concepts for corporate success: the importance of CEOs as active communicators, the need for the CEO to be well-prepared, the importance of an integrated stakeholder communications plan that reaches internally and externally, and the vital role senior management plays in amplifying the CEO's voice in the communications process." The survey can be taken at www.cyberpulse.com/ceo.

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