Meeting with blogger leads PubSub to hire CooperKatz

Internet search engine PubSub has hired CooperKatz as its AOR.

Internet search engine PubSub has hired CooperKatz as its AOR.

The account win came last week, according to Anne Green, SVP of client services. It was announced today on Micro Persuasion, the independent blog of Steve Rubel, who is CooperKatz's VP of client services.

Green will lead the account and be assisted by account executive Shanley Stern. Rubel will act as an adviser, given his experience in the field, and principal Andy Cooper will serve in a strategic role, Green said.

The agency and client first came into contact at the BlogOn conference in Berkley, CA, where PubSub was a sponsor and Rubel was a speaker.

PubSub allows users to search over three million blogs, SEC filings, and community-group postings. While it competes indirectly with traditional search engines like Yahoo and Google, its more immediate competitors are search engines noted for blog searches like Popdex, Feedster, and Technorati.

Technorati hired a PR firm, the Antenna Group, when it partnered to help CNN reach out to bloggers for the election season. Rubel questioned that move in July on Micro Persuasion. He told PRWeek that Technorati had technical issues at the time that might have made publicity a detriment and he questioned the need for a five-person team, adding that PubSub has an excellent record and will command a smaller team from CooperKatz.

"It's a fast-moving space and there's clearly a lot of interest in the search arena where a lot of people [are] throwing their hats in the marketplace," Green said. "Like a lot of fast-evolving [marketplaces], we need to communicate the shades of gray between what's available out there."

Rubel's high profile as a blogger has given the company additional exposure, Green said.

"He's been very successful in starting a lot of dialogues with the broader community," Green said of Rubel. "We've had a lot of internal conversations about taking advantage of these new forms of communicating with clients."

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