Wall Street Journal planning to launch a weekend edition

NEW YORK: Companies that hope releasing bad news on Fridays will prevent them from being splashed all over The Wall Street Journal will have to rethink that strategy, with the launch of the paper's weekend edition.

NEW YORK: Companies that hope releasing bad news on Fridays will prevent them from being splashed all over The Wall Street Journal will have to rethink that strategy, with the launch of the paper's weekend edition.

"Fridays are big news days," said managing editor Paul Steiger in an e-mail. "Publishing only five days a week has forced us to delay giving readers our take until Mondays and has invited them to get that news from others."

The weekend edition will be similar in content to the weekday paper, with the What's News section and full Money & Investing report.

A new section, called Pursuits, will be a "high-end consumer-service weekend magazine in newspaper form," Steiger said. "It's devoted to helping readers get the best of life - loaded with lists, editor's picks, and advice."

Steiger added that there will be "increased focus on content that drives action and purchase decisions."

An editor has yet to be named for Pursuits. Steiger and the editorial team will produce the edition. The paper, owned by Dow Jones, plans to add 150 people for the edition, across all functions, with the majority in news.

The weekend edition is expected to launch next September.

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